2019 logo design strategy ?

Steps for logo design process

• Design  

• Research 

• Conceptualisation 

• Sketching

• Structure Execution 

• presentation 

• Approval / revisions

• Delivery

Design :-
                                               
In general, the three fundamental Questions are:

1.What Distinguishes your organization from companions in your field?

2.What are you business and Marketing goal

3.What is your futuristic approach?

Keep in mind, the more you think about your customer, the more Smarter solution you can come up.

In the brief, decide on specific deliverable, and what exactly needs to be done:

Establish and refine brand strategy.

• Design new logo & identity.
• Create basic stationary.
• Develop graphics for social media.
• Deliver logo artwork, digital and print-ready files.
• Deliver identity guidelines document.

After crafting the list of desired deliverable, I usually ask my clients to allow some time to prepare a proposal.

Research :-

Almost all Designer know that the initial information of data from the customer is the most significant advance while in the logo design process.

 After the acknowledgement of the proposal  – now it's the ideal opportunity for beginning with the Primary Research about the industry competitor and some important factor.

You should further inquire about the business, it's history, and the contenders before setting out on any logo design Project.

You need to comprehend the customer's field so as to ensure that the arrangements will be linked to his business Goal.

You have to understand what can work and what's fitting and principal of the respected organization and meeting its USP and separating the organization from its close competitors .

before doing any final decision about the logo of a organisation we need to thing like the customer.


Conceptualisation :-

basically this phase is call as the idea generation phase where we expale all the possible solutions .

So I define the issue and think about the issue as a challenge to overcome.

One of the initial question I pose to myself is whether the customer and their design issue will require an image or basically a significant typographic treatment of the name.

As it were, regardless of whether the customer needs a symbol or a realistic picture that shows up
with the name.

There are various kinds of logos, yet for this situation the choice was made, that the new logo needs to show up with the full name at whatever point conceivable.

The complete name is to long to make only a word mark, so Decision was made to locate a particular shape of the logo that could be utilized as a visual identifier, a favicon, a visual shorthand.

Sketching :-

sketching  logos is the place innovativeness becomes possibly the most important factor.

In this stage, I permit myself for instinctive conceptional  of applied Design Solution.

This involves individual decision yet I accept that drawing by hand gives the planner a promptness of artistic expression.

When you return to your task, you have restored energy, understanding and opportunity.

While your conscious mind is devoured by different undertakings – unconsciousness thinks of some uncommon thoughts

Structure Execution :-

After portraying huge amounts of thoughts you have to pass judgement on them against the brief and look into and select the most promising ones.

Logo development procedure can take a long time before touch base on an extraordinary idea.

In this logo configuration step, I select the best thoughts and than translate them into a great digital art work .

Obviously, the more Distinctive the structure is, the less unique it will in general become.


How memorable can the plan be while staying simple design ?

How particular would i be able to make the imprint while keeping it focused?

Adherence to this criteria can deliver logo structure ideas that can possibly persevere.

Logos that are significant to the customer and can be utilized flexibly and reliably, so they don't should be changed within a reasonable time-frame.


Presentation :-


At last, you present logo plan ideas in setting of utilisation significant to the customer.

Where would the logo appear in real-life?

what we normally do is  scheduled a meeting with the client, presented the concepts and we discussed them together and finalised the design according to the client expectation


Approval / Revisions

In discussion with the client, who realizes their very own field best, we review the benefits of each arrangement and arrive together at a preferred  logo Design.

Customers now and then make statements as: "I don't like red" or "dots and the line are boring", however it's simply after an imprint is formally received, that the group of audience will grasp it and with opportunity arrive to connect it with their emotions about the organization or foundation it speaks to.

Clients should be very impressed with the accuracy of the presentation if you followed the steps.

Like a decent red wine, a new logo needs to mature.

So assessing it in idea structure requires the judgement of a specialist.

The methodology rehearsed in these cases can deliver logos that accomplish a suffering degree of open mindfulness – for sure, that can end up famous


Delivery :-

 After a final choice was made, it's an ideal time to work on the deliverable.

The introduction included mock-ups, yet now It's an ideal opportunity to clean the plans and set up it together to make a brand character bundle.

Keep in mind to consistently under promise and over deliver.

I've done as such by building up a movement form of the last logo idea.


When the logo configuration procedure is done, make sure to trademark your logo. 

I hope this helped you understand how logo design process may look like.