Before entering to the
world of bulk SMS we need to know what is actual meaning of SMS. SMS is define
as the Short Message Service, this is a text message
sent from one mobile device to another and When by using system we send SMS in a bulk
manner than it is called as the BULK MESSAGING or BULK SMS . In other words Bulk Messaging is
nothing but the large numbers of SMS messages
for delivery to mobile phone terminals.
Now-a-Days Smartphone are being used by
almost Everyone, Bulk SMS Services are no doubt any business’s sure shot way to
connect with audiences. It is an extremely effective medium to reach out to
millions of people at the same time. According to the survey:-
- In a population
of 1.25 billion, India has got 980 million mobile connections, around 978 to beprecise.
- Your customers keep their cell phone with them 16 hours a day and look at their phone on average 150 times per day.
- 94% of Texts are read, and 90% of those are read within 90 seconds. Texting is the most personal and effective channel available to engage your customers
- Create demand on a whim with the power of Mobile Messaging. Drive revenue during slow times or move specific products with the simple push of a button.
The importance of bulk messaging is that it is a very much direct and
effective channel to reach to the target audience. This has been working extremely well for several
SMEs across the world. Adding to that bulk messaging help the in duel ways I.e.
both in the lead generation and branding of the company or product.
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